Published: August 29, 2025

Competitor Price Increases – 2025

Check out a few of the price increases we have identified!

Indigo will NEVER raise your rates, but our competitors do it all the time.

They raise rates, increase monthly fees, introduce new fees, and assess annual fees throughout the year.

Notification of changes are easy to miss.  The communication typically takes place one time using the message section of the statement, through email and/or physical mail or by directing customers to a website. 

This post exposes actions taken by competitors to increase their profits at your expense. 

The information disclosed represents only a small fraction of ways competitors cost you money.  

Your processing fees may have increased even if your processor is not mentioned.  The only way to identify whether you’re paying more is to thoroughly review your processing statements or read the monthly statement messages.  

To make it easier, our Indigo analysts are happy to provide a detailed statement analysis to determine potential savings for your business. 

Contact Indigo today for a complimentary review of your processing.  We will surprise you in the best possible way.

Cardconnect – 

  – June 2025: 

     – Annual Compliance Fee of up to $299 (The same fee was $149 in the previous year)

     – Pin Debit Network Annual Fee of $174 which is $79 more than the correct amount that should be assessed to businesses

Clover.com Direct Processing – 

– 2025: Rate increase of either 0.20% or 0.30% for all service plans except Restaurant Growth ($20 or $30 for every $10,000 in processing volume)

Square – 

   – February 2025: Rate increase of $0.05 for all service plans. 

           – Square Free:            2.60% and $0.10 to 2.60% and $0.15 with a $0 monthly fee

           – Square Plus:            2.50% and $0.10 to 2.50% and $0.15 with a $49 monthly fee

           – Square Premium:   2.40% and $0.10 to 2.40% and $0.15 with a $149 monthly fee 

The new rates apply to all businesses unless the business qualified for an extended grace period. The extended grace period expires on December 31, 2025, and the new rates apply January 1, 2026. 

The extended grace period was available to merchants who:

 – Created a Square account before February 2025 AND

 – Have an active paid subscription to at least one of the following Square software products on March 26, 2025:

    – Appointments, Square for Restaurants, Square for Retail, Invoices Plus, Customers Pro, Loyalty, Email Marketing, Messages Plus, Text Message Marketing, Payroll, Shifts Plus, Staff Advanced Access, Team Communication, Team, HR, Square online, Franchise Suite. 

Impact of the rate increase is dependent on the businesses’ average ticket. 

We have provided a summary of the rate increase impact for businesses in the chart below:

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